News last week that Sport magazine has been suspended for the time being has reignited the argument among Lounge members that ad funded can never work. Working in the only ad funded mobile network in the UK and privy to how this is going, I will always stick my neck on the line to say that I believe it does work, but it isn’t a licence to print money nor will it work in every case.
Friends Reunited have long ceased to be the bellwether in digital, but they have moved a subscription based service to emphasising socialising online with a step-up to the paid content of genes and dating.
Earlier this week, NMA’s Danielle Long wrote an article on Google’s model for YouTube - Has Google finally found its golden ticket to monetise YouTube? She ventures that the model used is charging for premium content. Time will tell if this balance works.
At Blyk, we make significant amounts from top-ups so the notion that we are entirely ad funded is false. The belief here is the free is good, but we have to be able to develop a model to look for other revenue streams.
It seems that for everything that is good about Sport, this is where it has finally been found wanting.
Showing posts with label Digital Lounge. Show all posts
Showing posts with label Digital Lounge. Show all posts
Tuesday, 21 April 2009
Saturday, 22 November 2008
Do the Green Thing
Next Wednesday I am really excited as Andy Hobsbawn from Agency.com is speaking at our monthly get together for the Digital Lounge. What excites me most is apart from Andy's inspirational career within Digital Media, is the drive, zeal and desire he has for Do The Green Thing.
Green Thing is a not-for-profit public service that inspires people to lead a greener life. With the help of brilliant videos and inspiring stories etc. from creative people and community members around the world, Green Thing focuses on seven things you can do - and enjoy doing.
1. You get from A to B without any C when you Walk The Walk
2. It’s delicious but it causes more CO2 than cars so go Easy On The Meat
3. Resist the urge to buy the latest and Stick With What You Got
4. Turn down the central heating and turn up the Human Heat
5. The art of wasting nothing and using up everything: All-Consuming
6. Instead of jetting your way around the world, Stay Grounded
7. Don’t leave it on or even put it on, Plug Out
I'll let you know what it is like, but please check out the campaign that Andy and his team are championing. Not only does it make sense, as a Digital Lounger you will be shamed if you don't take part!
Jay
Green Thing is a not-for-profit public service that inspires people to lead a greener life. With the help of brilliant videos and inspiring stories etc. from creative people and community members around the world, Green Thing focuses on seven things you can do - and enjoy doing.
1. You get from A to B without any C when you Walk The Walk
2. It’s delicious but it causes more CO2 than cars so go Easy On The Meat
3. Resist the urge to buy the latest and Stick With What You Got
4. Turn down the central heating and turn up the Human Heat
5. The art of wasting nothing and using up everything: All-Consuming
6. Instead of jetting your way around the world, Stay Grounded
7. Don’t leave it on or even put it on, Plug Out
I'll let you know what it is like, but please check out the campaign that Andy and his team are championing. Not only does it make sense, as a Digital Lounger you will be shamed if you don't take part!
Jay
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