The key piece to all of this is the impact that mobile has had on the service. Since Spotify launched their mobile app last week, they have had huge demand for the service. However, the iPhone app leads people to set up a £9.99 subscription service. So why the increase in demand?
What seems to have happened is that Spotify has created a mobile marketing campaign to get new users based on the experiences of iPhone users. A bi-product of what was intended.
The power of mobilisation of content is huge and as yet, largely untapped. I am sure that Spotify knew of the monster they were unleashing with the iPhone app, yet I am certain that they are amazed how word-of-mobile has secured more users in such a short space of time.
Jay, 14/09/09
